Tag Archives: military

Do you Make Sales or Sell?

There is a difference between making a sale and selling someone. The former is how a company makes money and takes care of overhead. The latter is how a once successful company will see its revenues quickly and seemingly inexplicably decline as the years drag on (or how a start-up fails to get off the ground at all).

Let me explain with an example I think we’re all generally familiar with: buying a car. About two years ago, I was in the market for a new car. While I didn’t tell the salespeople this, I needed a car as mine had been so wonderfully totaled by a new driver in a blizzard. Thankfully, I had already been thinking of getting a new car and knew exactly what I wanted… meaning that really all a salesperson had to do was give me a good price and treat me with respect. I was moving in about two months, so the ‘service after the sale’ pitch did absolutely nothing for me.

I tried two dealerships that were close to my house. I had emailed both previously to get a deal started that I could further negotiate once I arrived. The first one told me that they didn’t offer any deals online and that I’d have to come in to discuss price (nice sales tactic..). The second offered me an actually good deal from the get go, and told me who to ask for when I arrived.

When I went to the first one, the salesman exhibited all the classic signs of the hard sell. He tried to get me to test drive one of the models that was the same color as my shirt (he guessed wrong), used phrases while I was test driving the car to try to make me think of myself as already owning it, and tried his best to create a sense of urgency. When we sat back down in the dealership, we started talking about price. He tried to tell me that they couldn’t go any under the MSRP because, and I quote, “Hyundai really doesn’t mark up their cars much at all. If we went any under MSRP, even $500, we wouldn’t make any money”. Apparently, I had a “I’m stupid and today is my first day on earth” stamp on my forehead. I told him I wasn’t buying it and that I would be going to another dealership. He tried to call my bluff, and told me good luck, but I would never find the  kind of deal I was looking for, especially not with the service that he could offer.

The second dealership was like a dream. Before the test drive, since I knew who to ask for, the salesman pulled my email (which included what car with exactly what features I wanted) and went and grabbed that exact car. During the test drive, I did all the talking – asking questions as I saw fit. Once back in the dealership, I negotiated down a bit more (which was shockingly and unexpectedly simple and non-combative), and we figured out I qualified for all of the current factory incentives (yay!). I’ll leave out the boring paperwork details, but it seriously was a breeze. I bought my car that day.

Guess what I came to find out? The first dealership, with the salesman who was trying to sell me, operated off commissions (like most dealerships do). Thus, the salesman wanted me to pay the absolute most possible because that directly impacted his paycheck. The second dealership, with the friendly it’s-all-about-you salesman, operated off a salary and a bonus structure. Basically, it didn’t matter what price I negotiated. The salesman would get $50 for every car he sold, and at the end of the month would get a bonus if he sold the most. That’s it. Cut and dry. Why? Because this second dealership wanted to make sure the experience was about customer satisfaction instead of having each customer that walked through the door have figurative dollar signs over their head.

Now, I’m not saying that a commission structure is bad, or that not having one is better. What I am saying, however, is that no matter which model your business chooses, you had better have a kind of fail-safe built in so that your sales team knows how they should approach a customer, and that that customer feels as good about their buying decision years down the road as I feel about mine now.

What are your company’s best practices when it comes to sales? Do you have any great stories or nightmarish ones we could learn from? Share in the comments below!

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The Common Misconceptions of Military Marketing

This morning at one of my Chamber of Commerce committee meetings, I was tasked with the chance to get up an speak for 5 minutes. While I am used to doing this and talking about my company, this was different (and a little nerve-wracking). I had to speak about how the knowledge I have gained through my business could relate to and help all the other 49 businesses represented at the meeting – without trying to sell my own products.

Of course, I psych myself out whenever humanly possible because the student inside of me still feels like I have to get an “A” (probably something a therapist would have a field day with). I instantly had visions of talking about what I thought would help other businesses and people thinking it was useless information or not applicable, or that maybe I would secretly be selling my own company while thinking I was not.

When all was said and done, I actually got some really positive feedback from my peers. So, I thought I’d psych myself out again and take to the World Wide Web. Here it goes…

There seems to be a lot of misconceptions out there about marketing to the military community. First of all, some people think that they are judged as terrible people if they do not offer a military discount. While the military spouse in me loves racking up the savings, I promise – we are not mad at you if you do not offer one. Honestly, if you just have a little sign on the counter that says something about appreciating the military men and women, that goes a long way. If you are trying to market to the military, “thank you” are two of the most effective words you can utter or print. You may not think much of it, but we really do sincerely appreciate it. And, your business will stick out in our heads.

Second of all, if you do offer a military discount, think of it as a marketing opportunity as much as you think of it as a way to say “thank you”. I’m sure I’m getting some glares thinking this is selfish, but it’s not. It’s just smart marketing. By this, I mean if you are going to actively publish and mention your military discount, whatever you offer should stand out. Think about it: the point of marketing is to make your business stand out from the competition. Now think again: what do you think of when you hear “military discount”? 10%, right?

Now let me note – there is absolutely nothing wrong with 10%. We really, truly appreciate it. However, from a marketing standpoint, do something DIFFERENT! This is absolutely not to say that your discount has to be bigger, because it doesn’t. But if you get a little creative, you can think of a way to word it so that it stands out, even if it equates to the same dollar savings. For example, a restaurant might try a free app, dessert or drink with minimum purchase. Doing the math out, this very well would come out to 10%, but by wording it differently, you just made your business stick out (in a good way).

Third of all, there are subtle ways to gear your marketing toward the military without plastering combat boots, camo, tanks and flags everywhere. Think subtle but attention grabbing, and you’ll get our attention in a very positive way without overdoing it.

Finally, there are a lot of military groups out there that you can work with to bolster the effectiveness of your paid military campaign at no additional cost. Marketing can’t be completely free, but it doesn’t have to cost an arm and a leg, either. Feel free to comment here – I am happy to help you build your military marketing campaign (I figure this student loan debt should help more than just myself to be worth it :)).

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Don’t Get Mad.. Get Patriotic

This past Monday was Memorial Day, a holiday which is meant to recognize those in the armed forces who have served nobly and given their lives to defend our country and our freedom. For 9-5 America, it largely means a long weekend with great weather – perfect for the beach and grilling with friends and family. And while it may be upsetting, especially to those with strong ties to the military or who have lost a loved one, we also need to think about why that’s the way it is. There were blogs, articles, and videos galore surfacing last weekend bashing on how the American people are largely uninformed as to what the holiday is all about – something which I can certainly understand. In fact, one interview of beach-goers found someone who thought the Civil War saw France as the winner. As appalling as that may be, it says more about us as an overall population than anything else. Clearly, we are not taking this seriously.

Before you get defensive and think “I AM taking this seriously. I know exactly what the holiday is about. Don’t group me with those other people who take their freedom for granted” – just listen. When it comes to issues like this, we as a country separate ourselves from one another like boys and girls at a sixth grade dance. We have those who understand the holiday on one side, and those who are cluelessly happy about a long weekend on the other. We say things and get upset, but we really don’t do much of anything to bring everyone together. Now, do I think that being uneducated about Memorial Day should be a real issue? No – of course not. But it is, and we need to take it upon ourselves to fix it.

That all being said, I think we need to find a happy medium. We don’t need to go to the other extreme and force everyone to be sad, solemn and reflective all day. After all, I think it’s safe to say that most of those who have given their lives for our freedom would want to see people enjoying it. However, running around the beach drunk with a burger thinking that the Civil War involved other countries isn’t OK either. Those of us who know the importance of Memorial Day need to band together and be the change we wish to see in the world. We need to find a way to bring people together to reflect on the brave men and women of our armed forces, past and present, and understand why it is that they don’t have to go to work that day.

How we do it is still to be determined, but sitting around and complaining that people are ignorant and don’t care isn’t going to solve anything. This has been an issue for long enough and it’s time to fix it by making it a cause instead of an argument. Any ideas? Let us know in the comments below!

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The Best Offense is a Good Defense

Whether it’s new to you or you’ve been doing it for 20 years, finding a career when you’re a military spouse can be truly challenging. You feel like you’ve finally settled in and found something you enjoy (or at least something that pays), and then your service member gets orders and off you go again. It’s a tough part of the lifestyle, but it’s what you signed up for when you said “I do”. While no one can offer you the end-all-be-all solution for this conundrum, I’ve put together some of my best advice to help you try to minimize the sting of giving up one job and looking for another.

  • Always Have the Mentality You’re PCSing Soon

This might be the last thing you want to do, especially right after you’ve completed one, but it will keep you competitive (not to mention less stressed). While your employer may not want to think about losing you as soon as they hire you, they know you’re a military spouse. So, bring it up. You never know if they may be able to work something out where you can work from a home satellite office, or if they have connections around the country that could help you in the future. The bottom line is you know moving is in your future somewhere, and so does your employer. Instead of running from it, embrace it and plan for it as well in advance as you can. There’s a lot to be said for taking the bull by the horns.

  • Don’t Get Lazy With Your Resume

Most people typically only update their resumes when they need to (ie looking for a job/about to leave a job). However, if you keep yours constantly up-to-date, you’ll be ready to strike the new job market as soon as you get word. Plus, your true skillset is likely to reflect more accurately when you update it in real time.

  • Take Advantage of Employment Resources

You may not have thought of using an employment or temp agency before, but it’s a great resource. In fact, many of these organizations have special programs exclusively meant for the military spouse. This should by no means be something to rest your laurels on, but these agencies are definitely people you want to be in contact with. While many of the temp jobs can turn into full-time positions, having a temporary paycheck is better than no paycheck at all.

  • Keep Your Eye Out for Career Fairs

Career fairs can be a little intimidating, but they’re a unique opportunity. Especially in today’s world in which employers typically request applications and resumes to be submitted online, it can be tough to get a face-to-face meeting. A career fair offers you the chance to see what’s out there and turn the charm on before they have a chance to say no. Nothing makes a competitive resume stand out more than a personal introduction.

  • Consider National Companies

National companies can be an ideal place for military spouses because they can offer some sense of security. While transfers are never guaranteed, if there is a branch/office/store near wherever you’re heading, there is a good chance you can have a job waiting for you when you get there. The moral here is to make sure you’re such a great employee that the company doesn’t want to lose you.

  • Network Like Crazy

Even if your job doesn’t require it, network all the time. Especially near a base, you never know when you might meet someone that will be a great connection for you in the future. Maybe they used to live where your new base is, or maybe they’ll PCS there long before you and be able to give you a head start on career prospects. The more people you know, the more you can call on to help you down the road when the military lifestyle calls.

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Sunscreen Required – Melting Optional

It’s not exactly a well-kept secret that summer in Florida is HOT and insanely HUMID. While similar weather might draw people away from Houston, our gorgeous beaches, breathtaking views and ample sunshine continue to lure people in no matter what the temperature. But if you’re no good with heat like I am, you’ll need the perfect way to stay entertained and cool while still getting a tan and feeling tropical. A tall order almost anywhere else, here’s a list of the best ways to enjoy a Florida summer without melting – or parking yourself in front of the A/C:

  • Jetpacking

A truly awesome experience, this combines the fun of the water and sun while FLYING. Yep, you saw that right. Jetpacking involves strapping on an apparatus made of a pod and two hoses to your back, from which water projects out allowing you to quite literally fly over the water. The jetpacks enable you to fly 30 feet in the air, dive 30 feet under water and reach a top speed of 30 mph. It’s essentially the Jetsons meets the Gulf.

  • Flyboarding

Similar to jetpacking, this experience is even more surreal and awe-inspiring. It involves strapping a board to your feet and using your own weight to move left, right, up or down – kind of like Iron Man. In fact, you should probably bring your Iron Man Halloween costume when you do this.

  • Pontoon Boating

A Gulf favorite, pontoon boats are the perfect way to get around the warm, typically calm waters of the Gulf of Mexico. Bring plenty of family and friends aboard, grab some good food and a cooler, and drive around or find a sandbar, like Crab Island in Destin, to hang out at. As long as you’re along the coast, it’s pretty difficult to go more than 100 feet without running into a place to rent one of these beauties.

  • Jetskiing

An oldie but goodie – jetskiing could never be boring. Most rental places will allow anywhere from 1-3 people to ride on a single jetski, but being in the driver’s seat is by far the best way to go. And if you think you’ll be hard pressed to get out of your comfort zone, ask the rental company for tricks that are daring (but safe) – you’ll be surprised at the answers you’ll get. Get out there and be cooled off and amped up in no time.

  • Aqua Triking

These hilarious-looking, giant, plastic tricycles are a bit of a workout, but a lot of fun. Much tamer than the above activities, it’s an interesting experience to feel like you’re literally biking on top of the water. Generally built for two people, aqua trikes are a perfect date activity or fun day out with a friend or relative.

  • Kayaking, Canoeing, Paddle Boarding

No explanation required – these are all fun and extremely low-cost ways to beat the heat and enjoy Florida this summer!

No matter your tolerance for heat (trust me – mine is LOW) or your budget, there are tons of ways to enjoy Florida this summer. So get up, get out and come visit! The water’s warm (but refreshing), the people are friendly, and the photo opps are endless.

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The Aftermath of PCSing

When you receive orders to a new base, you immediately think of all the big things to take care of – and for good reason. You need to start planning to move out of your current residence, find a new place to live, decide if you’re going to do a DITY move or have the government take care of it, take care of all the change-of-address hassles, take care of school for the kids, etc, etc etc. But when you actually arrive and the cloud of stress and constant activity begins to settle, you find yourself getting back to your real life. And in real life, you need more than boxes, packing tape and forms.

It doesn’t unravel all at once, but bit by bit you begin to realize that you need something you no longer have a person for. You need your hair cut, a massage (if you’re really lucky), an accountant, pest control services, heating and air professionals, a handyman, a plumber, a car repair shop, a shipping store, jeweler, gym… and the list goes on. All those errands and day-to-day things you did before the move still need to be done, but there’s the added burden of needing to figure out where to go and who’s reputable.

The tough part about finding many of these types of businesses is that “word of mouth” is generally thought of as the way new customers (ie you) are referred to them. And now you’re stuck between a rock and a hard place because when you just moved, you don’t know anybody! And those you do know, you just met. Sure, they might be willing to tell you who they use, but you don’t yet know them well enough to know if their “stamp of approval” matches up with yours.

I’m not going to pretend all those things are of paramount importance, but you do need them and it’s easy to forget that you do until your car starts to smoke or your hair starts to act the way it does when it’s time for a trim. So my recommendation? Use this resource as your jumping off point. The businesses that are listed are here for the sole reasons that they understand the value of the military community to their business, they want to say thank you, and they are reputable. I used this to find just about everything I needed when I arrived, and I have yet to be disappointed. So take a look around the Business and Professional Services section of any of our base guides, give these wonderful people a call, and let them know how you found them.

And if you wish, let us know how your experience was. Tweet us @militarymedia_ or leave us a message at Facebook.com/MilitaryMediaInc

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Why I Had to Stop Biting My Tongue

So, we’re going to break a huge business no-no and (kinda) talk about politics. But before you click away from here for fear of a heated party-based debate and anger placed one way or the other, it’s not like that. I promise. No, what I have decided I cannot hold back on any more are the military budget cuts being proposed, and what they mean. I might be a little ranty at first, but I have a really important point to make, so just stick with me here.

Today, it dawned on me that it seemed every day I was receiving a new email in my inbox talking about one cut or another proposed to the commissary or the DoD budget. So, today I went and checked. And as it turns out, it didn’t just seem that way. I’m not becoming crazy with how busy I am (well, at least on this… overall is really another story). That thought I had is really, truly, depressingly the case. And when that became apparent, I decided I was done biting my tongue. Sure, I’ve posted articles on the company Facebook and Twitter pages about what’s going on from time to time, but I’ve tried extremely hard to state the facts and nothing more. Every time I saw something wonderfully opinionated, calling out someone or another for what they’re proposing, I basically sat on my hands to stop myself from re-tweeting it. Really, guys… I’ve been good.

But I’m done. And thankfully, my computer is keeping me from yelling. Because I’m much more calm and reasonable when I have a keyboard.

Now trust me, I obsessively budget my own finances and have for years, so I get it. If you need to make cuts, it has to come from somewhere. Money, as much as we like to hope it would, just doesn’t appear out of thin air. But why, WHY, does it seem the FIRST PLACES looked at are the DoD budget and military benefits? That’s like me deciding to cut my rent payments out of my budget to save money, but choosing to keep my wine budget in tact. Because after all, I spend a LOT more money on rent than wine, so that totally makes sense right?

Honestly, these men and women are putting their lives on the line every day, whether they’re deployed or not. Because the truth is, that could change at any second, and they signed up for that. Their families are thrown for a loop either dealing with deployments and/or moving way more than anyone should ever be asked to, all because they’ve decided their country, their loved ones, and the service is worth it. The retirees and vets have been there and done that, too, and guess what? They deserve a break. So, why does the government think that the commissaries, one of the few great day-to-day benefits provided to service members, are an easy place to start the slashing? Or that the already horrendous Tricare system should be battered even more? Oh, because it costs the taxpayers a lot of money? Is that it?

Well, last time I checked, government salaries and insane pensions and benefits cost the taxpayers a lot of money, too. And all those random projects that aren’t doing any hardworking American any good sure cost a lot of money. But those are being rolled out like donuts at a Krispy Creme.

What I’m trying to say here is we, as a country and individuals, need to appreciate our military way more than the bulk of us do. It’s not enough to simply have the valiant supporters go to events, wear the t-shirts and protest what is wrongly being done. We need a cultural shift. Our freedom to act and be any way we want to has been taken for granted, and our country isn’t even that old. We need to think back, and I mean really think back to how awful it must have been to not have it. Because if the whole military went on strike tomorrow, we’d be in a LOT of trouble. Unimaginable, almost inconceivable trouble.

Now most people and business owners I run into, especially around here, are very pro-military and supportive. But I do run into the occasional person who is almost anti-military… and it’s quite disturbing. It’s something I just don’t understand. As far as I’m concerned, if you want to be against war and violence, fine. Whatever. That’s your opinion and that’s alright. But when you cross the line to being anti-military, I just can’t handle it. How can you be actively against the group of people who have stepped up to defend you when they don’t even know you? That takes character, and heart, and bravery.

So, let’s ramp up. Let’s show these men and women just how much we support them. Let’s show them that there’s no end to our appreciation of their service and sacrifice. And let’s show them that we’re willing to make some sacrifices for them, too. Because at the end of the day, our lives would be a lot more terrible without them.

 

If you’d like more information on how you or your business can show your support or would like information on upcoming charity events, please leave us a comment here. Thank you all!

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Giving You More Than The Right To Play Candy Crush

It’s easy to tell you the obvious reasons why you should appreciate the military: They are the reason you have and will continue to have the freedoms you so depend upon. They’re the reason you even have the option to debate gun rights, speak out against politicians, or use your entire day to watch cat videos on YouTube (oh, and watch “If It Fits, I Sits”… then thank a service member). But you should know all of that. And if you don’t or you don’t believe that, then shame on you, but that’s your right.

What I’m getting at (or going to be getting at) here is a different reason the military should be appreciated: the economy. For those of you without ties to a service member, all you may hear are the ramblings on the news about defense spending and budget cuts and blah blah blah… all stuff that probably leads you to think the military is just a big, expensive organization. And while it is expensive, it also offers a great deal of stimulation to local economies.

Think about it: in or around areas where there are one or more military installations (and there are a LOT of these areas), constant influxes of new people are more or less a certainty. Even if someone coming in means someone going out, moving is anything but cheap. Both of these individuals or families will be spending lots of money getting things they need. The incoming family will need to find a new place to live, storage, food, etc. They’ll also need to find a place to get their cars serviced, get their hair cut, buy new clothes… everything they may need now or in the future. Not only this, but military bases employ a large amount of civilian contractors, sometimes equaling the number of active duty personnel. More working people + more paychecks = more money to be spent in the local economy. That’s the kind of math even I can do.

And then, you have examples like us, Military Media – a private business specifically established with military bases or clientele in mind. There are plenty of other businesses of all kinds that fit this bill, and we all succeed ONLY because of this demographic. For example, we started out producing base guides and maps, a business endeavor which would be 100% pointless without the bases (obviously). While we may now work with bases throughout the country, do you really think our home office would be here, employing locals? …Nope. Sure, it might be someplace else, but why have only a few economically booming areas when you can have many? The military makes that possible.

The military is also responsible for building up areas which may otherwise be extremely underpopulated and struggling. Take, for example, the real-life community situation over here. The Panhandle region, Pensacola to Destin, specifically, may be on prime real estate with beautiful beaches and generally great weather. Sure, tourists would come here whether the bases were here or not. But let me ask you this – what happens when the peak season is over and the tourists go home (or somewhere else)? Yep – the remaining residents and businesses sit in the quiet and struggle to make it through without the tourists to visit their businesses and stimulate their economy. Every off-season is a gamble, and many businesses do not make it. I’ve seen it happen plenty of times in other areas.

But, fortunately, that’s not the way it is here, thanks to the military. There are certainly peak and off-seasons still, but thanks to approximately SEVEN military installations (many of them small), there are roughly 66% more people living here full time than there would be otherwise. And an estimated $8.2 billion in annual value to the local economy.

The numbers don’t lie. Just like your ability to say funny things on Twitter followed by the hashtag #firstworldproblems doesn’t lie. So be thankful. Whether you realize it or not, the chain effect the military has on your well being is astounding on so many levels. Reach out and show your appreciation in some way. And if you need a little help, we’re here.

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X Marks Anything You Want

We’re not pretending to be doing anything crazy revolutionary or ground breaking here. I’d love to say that we are, but I promised not to lie to you guys. It’s not going to be the best thing since sliced bread – hopefully that title will be able to be saved for a healthcare system that actually works. But what it is going to be is a new spin on an old trick. Here’s why:

Every state has a tourism council that puts together a magazine/booklet/website that tells you why their state is the greatest thing to ever happen to America and why you should use your vacation time to visit them over anyone else. And I have nothing against these – heck, I’ve used these plenty of times. It’s always pretty interesting to find out the quirks and attractions about a state you may never have given a second thought. However, all these guides are generally pretty generic in who their audience is, and they all boast that they have been contributed to by born-and-raised locals. Now before I put my foot in my mouth, I have nothing against born-and-raised locals. The one place that I can claim that for myself, I will probably be more arrogant about my know-all than anybody. It comes with the territory of being familiar with a place to the point of having a list of 147 different back roads to take to avoid traffic or construction. That being said, there’s a certain advantage you get to having the insights of a transplant.

Explore Florida is a brand new (just launched on Friday 2/7) virtual publication about (drum roll)… Florida. Yep. Shocker. What makes it unique is that it is put out by my wonderful company, Military Media. Most of my co-workers have lived here a lot longer than I have, but only one of us are from here originally. Otherwise, we hail from Rhode Island, Oklahoma, Nebraska, Colorado, New Jersey, California, Texas, Honduras… the list goes on. Why is that a good thing? Because we have our local girl keeping us in check, but we get to take our extremely varied life experiences and form opinions about places some locals may have never thought of. And what’s more is that, as our name hopefully gives away, our roots are in the military. We are contracted by bases all over the country, and everything we do is in the interest of pro-military. So while Explore Florida is definitely useful and user-friendly regardless of your military status, it was designed with the mindset of fun things to do on a day-long or weeks-long leave.

Now that I have talked your ear off – here’s what we did. Explore Florida is basically a virtual magazine – the pages are designed for you to “flip” through. The home page showcases our five main sections – fun, food, lodging, shopping, and transportation – as well as Florida-related articles by yours truly, links to our social networking sites, and links to some of Florida’s great businesses. Pay special attention to the social networking links. We want to be different, and your input will help. Explore Florida is going to be a constant work-in-progress. We’ll be adding more businesses, pages, topics, and articles all the time. Using the social network links to share with your friends or give us your feedback will help make this thing as much catered to you as possible. And wouldn’t it make you feel important to have all these people here creating content just because you said so?

Now, if you click on one of the five section links, you’ll find a magazine-like intro page. Click on one of the links to check a place out, or click on one of the three colorful logos on the bottom left to explore an entire region at a glance. These logos will be your guide throughout. Here’s your key:

  • Blue Dolphin: North Florida
  • Green Palm Tree: Central Florida
  • Pink Flamingo: South Florida

We know we’re not exactly the smallest of states, so we wanted to help you out. If you’re as Florida-illiterate as I was about a year ago, you’ll thank us for this.

So click away, check it out, and give us your input! Like I’ve said before, we’re a small enough company that we can make things happen pretty quickly – so speak up! Ideas, thoughts, comments, concerns, questions… we love ’em all. Happy exploring!

http://www.xploreflorida.com/

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Not Your Typical Unicorns and Leprechauns Network

There are networks everywhere. But no matter how ubiquitous the term seems, each one seems to take on a form of its own. Some are pretty formal and some are so informal you’re pretty sure they don’t even really exist. It has gotten to the point that if someone mentions a “network”, all you’re sure of is that somewhere along the way a group of people got together and decided they should be called something.

In some respects, the Pro Military Business Network is no different. Some smart people in an office one day decided a bunch of businesses should come together and be called something. It’s tangible and it’s intangible. But, here’s the difference: it’s more than just a pretty name that makes you feel good inside. And, even better, it’s adapting, changing, expanding, and becoming something more useful to everyone involved. Because, let’s be honest here, with technology and business moving as it is today, this thing could have been created last week and already be outdated.

Before I go into what’s happening next, you might want to know what has happened already. The Pro Military Business Network (or PMBN as I like to call it… and I’m sure the acronym-centric military would, too) is a group of businesses that really exist, and that support and love our military community. They are of our same belief that without the military, they wouldn’t be here, and that needs to be recognized and celebrated. They have all come together through our super talented graphics department, sales department and marketing department to form a website. Now, I’ll stop boring you.

Let’s say you’re PCSing or TDYing, or you already live here and you’re looking for a salon, or a car repair shop, or a realtor… or anything. And there’s 52 types of the business you’re looking for. So, what do you do? Right now, you probably roll the dice or explore Yelp forever, and 9 times out of 10 end up at a place you really don’t want to be – trying really hard not to lose your temper with the person you feel you just wasted your money with. Maybe their service was sub-par, maybe they gave you that look you hate, or maybe they had an attitude when you asked if they had a military discount. All of those things are awful, and none of us want to deal with it. This is what the PMBN is here to avoid. If a business is a part of the PMBN, it means they have said they appreciate they military. It also means someone from this very company has personally gone to their location and made sure they’re the type of business we think we can stand behind. And it also means you have the convenience of having one place you can learn about them, view their ad, watch their video, and link to their website.

Now, improvements. For those of you not stationed at a base that has Military Media run their guide, have you ever needed a phone number and had a really annoying time of finding it? Of course you have. I’m really super confident of that. Why? Because I had the wonderful, but necessary, task of looking for the phone numbers for EVERY SINGLE BASE in EVERY SINGLE BRANCH in the free country. It took forever, and it was terrible. But now, once we get our update done, you can go to the PMBN, find your state, click on your base, and boom – numbers. You’re welcome. I think I’m allowed to preemptively say that because it’s going to make you’re life wicked easy. I promise. Go get your hair cut with all the time the PMBN just saved you (salons are under Business and Professional Services).

All kidding aside, it’s an awesome resource – to be a part of, or to use. And, we love to hear from you. So if there’s something you want to see (or not see), or if you have a cool idea – sound off below in the comments and tell us! Seriously. We’re small enough that if we like it, there won’t be a mile and a half of red tape and corporate forms to file before it can happen. If we like it, it’s done. Welcome to the PMBN.

Oh, and here’s a link to one of our awesome Pro Military businesses. Check it out! :

pambonadonnacpa.promilitary.net

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