Tag Archives: business

Does Your Slogan Require an Explanation?

Slogans: every company has one, and many of us don’t have a single clue what they actually mean. They might be catchy, profound, inspiring, funny… or even annoying, incorrect or downright weird. But one thing they all have in common is that someone, somewhere thought it was the perfect way to quickly sum up whatever the brand, product or service at hand. And while they might be right, if the non-company employee doesn’t get it, what good is it?

There is always something utterly ambiguous about a company. The owners, employees and their families are excited about the business model and what it stands for. The customers (kind of) know what the company does or offers. But somewhere along the way, we all get stuck either being on the inside looking or, or on the outside looking in. And while we may all be looking through the same window, what we see on the other side usually doesn’t come close to what the other people are seeing. Sound familiar?

I’d like to be as un-ambiguous as possible, so let me tell you a bit about MMI and our slogan – “Marketing That Matters” (sounds deep right?). I thought it was great when I first heard it – but that’s because I understand what it means. If you don’t, you might think we’re really full of ourselves, or a non-profit or charity, etc, etc. So what does it really mean? Here goes…

We contract with military bases to produce their base newcomer’s guides, directories and maps – important resources people PCSing, TDYing or visiting the base need. The guides have plenty of information about the base itself, but also about the community because, let’s face it, no one wants to spend their entire time on base.

So, businesses have the unique opportunity to market themselves in these publications – putting them in front of personnel at a time when they are most likely to need them and are ready to make purchases. In fact, new residents typically spend in 6 months what current residents spend in 2 years… Sounds pretty tempting to market to.

So that’s the “marketing”. Why it matters (aside from the business side of ROI) is that while the businesses who advertise within the base guides are increasing their visibility and business, they are helping to support and keep the guides running. With little to no budget for them, business sponsors are the only way we have been able to give the military personnel the resources they need for their bases since 1981.

Get it? Help build your business; help support the military base guides and directories programs – Marketing That Matters. Not to sound too cliche, but that’s a win-win.

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Giving You More Than The Right To Play Candy Crush

It’s easy to tell you the obvious reasons why you should appreciate the military: They are the reason you have and will continue to have the freedoms you so depend upon. They’re the reason you even have the option to debate gun rights, speak out against politicians, or use your entire day to watch cat videos on YouTube (oh, and watch “If It Fits, I Sits”… then thank a service member). But you should know all of that. And if you don’t or you don’t believe that, then shame on you, but that’s your right.

What I’m getting at (or going to be getting at) here is a different reason the military should be appreciated: the economy. For those of you without ties to a service member, all you may hear are the ramblings on the news about defense spending and budget cuts and blah blah blah… all stuff that probably leads you to think the military is just a big, expensive organization. And while it is expensive, it also offers a great deal of stimulation to local economies.

Think about it: in or around areas where there are one or more military installations (and there are a LOT of these areas), constant influxes of new people are more or less a certainty. Even if someone coming in means someone going out, moving is anything but cheap. Both of these individuals or families will be spending lots of money getting things they need. The incoming family will need to find a new place to live, storage, food, etc. They’ll also need to find a place to get their cars serviced, get their hair cut, buy new clothes… everything they may need now or in the future. Not only this, but military bases employ a large amount of civilian contractors, sometimes equaling the number of active duty personnel. More working people + more paychecks = more money to be spent in the local economy. That’s the kind of math even I can do.

And then, you have examples like us, Military Media – a private business specifically established with military bases or clientele in mind. There are plenty of other businesses of all kinds that fit this bill, and we all succeed ONLY because of this demographic. For example, we started out producing base guides and maps, a business endeavor which would be 100% pointless without the bases (obviously). While we may now work with bases throughout the country, do you really think our home office would be here, employing locals? …Nope. Sure, it might be someplace else, but why have only a few economically booming areas when you can have many? The military makes that possible.

The military is also responsible for building up areas which may otherwise be extremely underpopulated and struggling. Take, for example, the real-life community situation over here. The Panhandle region, Pensacola to Destin, specifically, may be on prime real estate with beautiful beaches and generally great weather. Sure, tourists would come here whether the bases were here or not. But let me ask you this – what happens when the peak season is over and the tourists go home (or somewhere else)? Yep – the remaining residents and businesses sit in the quiet and struggle to make it through without the tourists to visit their businesses and stimulate their economy. Every off-season is a gamble, and many businesses do not make it. I’ve seen it happen plenty of times in other areas.

But, fortunately, that’s not the way it is here, thanks to the military. There are certainly peak and off-seasons still, but thanks to approximately SEVEN military installations (many of them small), there are roughly 66% more people living here full time than there would be otherwise. And an estimated $8.2 billion in annual value to the local economy.

The numbers don’t lie. Just like your ability to say funny things on Twitter followed by the hashtag #firstworldproblems doesn’t lie. So be thankful. Whether you realize it or not, the chain effect the military has on your well being is astounding on so many levels. Reach out and show your appreciation in some way. And if you need a little help, we’re here.

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Not Your Typical Unicorns and Leprechauns Network

There are networks everywhere. But no matter how ubiquitous the term seems, each one seems to take on a form of its own. Some are pretty formal and some are so informal you’re pretty sure they don’t even really exist. It has gotten to the point that if someone mentions a “network”, all you’re sure of is that somewhere along the way a group of people got together and decided they should be called something.

In some respects, the Pro Military Business Network is no different. Some smart people in an office one day decided a bunch of businesses should come together and be called something. It’s tangible and it’s intangible. But, here’s the difference: it’s more than just a pretty name that makes you feel good inside. And, even better, it’s adapting, changing, expanding, and becoming something more useful to everyone involved. Because, let’s be honest here, with technology and business moving as it is today, this thing could have been created last week and already be outdated.

Before I go into what’s happening next, you might want to know what has happened already. The Pro Military Business Network (or PMBN as I like to call it… and I’m sure the acronym-centric military would, too) is a group of businesses that really exist, and that support and love our military community. They are of our same belief that without the military, they wouldn’t be here, and that needs to be recognized and celebrated. They have all come together through our super talented graphics department, sales department and marketing department to form a website. Now, I’ll stop boring you.

Let’s say you’re PCSing or TDYing, or you already live here and you’re looking for a salon, or a car repair shop, or a realtor… or anything. And there’s 52 types of the business you’re looking for. So, what do you do? Right now, you probably roll the dice or explore Yelp forever, and 9 times out of 10 end up at a place you really don’t want to be – trying really hard not to lose your temper with the person you feel you just wasted your money with. Maybe their service was sub-par, maybe they gave you that look you hate, or maybe they had an attitude when you asked if they had a military discount. All of those things are awful, and none of us want to deal with it. This is what the PMBN is here to avoid. If a business is a part of the PMBN, it means they have said they appreciate they military. It also means someone from this very company has personally gone to their location and made sure they’re the type of business we think we can stand behind. And it also means you have the convenience of having one place you can learn about them, view their ad, watch their video, and link to their website.

Now, improvements. For those of you not stationed at a base that has Military Media run their guide, have you ever needed a phone number and had a really annoying time of finding it? Of course you have. I’m really super confident of that. Why? Because I had the wonderful, but necessary, task of looking for the phone numbers for EVERY SINGLE BASE in EVERY SINGLE BRANCH in the free country. It took forever, and it was terrible. But now, once we get our update done, you can go to the PMBN, find your state, click on your base, and boom – numbers. You’re welcome. I think I’m allowed to preemptively say that because it’s going to make you’re life wicked easy. I promise. Go get your hair cut with all the time the PMBN just saved you (salons are under Business and Professional Services).

All kidding aside, it’s an awesome resource – to be a part of, or to use. And, we love to hear from you. So if there’s something you want to see (or not see), or if you have a cool idea – sound off below in the comments and tell us! Seriously. We’re small enough that if we like it, there won’t be a mile and a half of red tape and corporate forms to file before it can happen. If we like it, it’s done. Welcome to the PMBN.

Oh, and here’s a link to one of our awesome Pro Military businesses. Check it out! :

pambonadonnacpa.promilitary.net

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