X Marks Anything You Want

We’re not pretending to be doing anything crazy revolutionary or ground breaking here. I’d love to say that we are, but I promised not to lie to you guys. It’s not going to be the best thing since sliced bread – hopefully that title will be able to be saved for a healthcare system that actually works. But what it is going to be is a new spin on an old trick. Here’s why:

Every state has a tourism council that puts together a magazine/booklet/website that tells you why their state is the greatest thing to ever happen to America and why you should use your vacation time to visit them over anyone else. And I have nothing against these – heck, I’ve used these plenty of times. It’s always pretty interesting to find out the quirks and attractions about a state you may never have given a second thought. However, all these guides are generally pretty generic in who their audience is, and they all boast that they have been contributed to by born-and-raised locals. Now before I put my foot in my mouth, I have nothing against born-and-raised locals. The one place that I can claim that for myself, I will probably be more arrogant about my know-all than anybody. It comes with the territory of being familiar with a place to the point of having a list of 147 different back roads to take to avoid traffic or construction. That being said, there’s a certain advantage you get to having the insights of a transplant.

Explore Florida is a brand new (just launched on Friday 2/7) virtual publication about (drum roll)… Florida. Yep. Shocker. What makes it unique is that it is put out by my wonderful company, Military Media. Most of my co-workers have lived here a lot longer than I have, but only one of us are from here originally. Otherwise, we hail from Rhode Island, Oklahoma, Nebraska, Colorado, New Jersey, California, Texas, Honduras… the list goes on. Why is that a good thing? Because we have our local girl keeping us in check, but we get to take our extremely varied life experiences and form opinions about places some locals may have never thought of. And what’s more is that, as our name hopefully gives away, our roots are in the military. We are contracted by bases all over the country, and everything we do is in the interest of pro-military. So while Explore Florida is definitely useful and user-friendly regardless of your military status, it was designed with the mindset of fun things to do on a day-long or weeks-long leave.

Now that I have talked your ear off – here’s what we did. Explore Florida is basically a virtual magazine – the pages are designed for you to “flip” through. The home page showcases our five main sections – fun, food, lodging, shopping, and transportation – as well as Florida-related articles by yours truly, links to our social networking sites, and links to some of Florida’s great businesses. Pay special attention to the social networking links. We want to be different, and your input will help. Explore Florida is going to be a constant work-in-progress. We’ll be adding more businesses, pages, topics, and articles all the time. Using the social network links to share with your friends or give us your feedback will help make this thing as much catered to you as possible. And wouldn’t it make you feel important to have all these people here creating content just because you said so?

Now, if you click on one of the five section links, you’ll find a magazine-like intro page. Click on one of the links to check a place out, or click on one of the three colorful logos on the bottom left to explore an entire region at a glance. These logos will be your guide throughout. Here’s your key:

  • Blue Dolphin: North Florida
  • Green Palm Tree: Central Florida
  • Pink Flamingo: South Florida

We know we’re not exactly the smallest of states, so we wanted to help you out. If you’re as Florida-illiterate as I was about a year ago, you’ll thank us for this.

So click away, check it out, and give us your input! Like I’ve said before, we’re a small enough company that we can make things happen pretty quickly – so speak up! Ideas, thoughts, comments, concerns, questions… we love ’em all. Happy exploring!

http://www.xploreflorida.com/

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