Does Your Slogan Require an Explanation?

Slogans: every company has one, and many of us don’t have a single clue what they actually mean. They might be catchy, profound, inspiring, funny… or even annoying, incorrect or downright weird. But one thing they all have in common is that someone, somewhere thought it was the perfect way to quickly sum up whatever the brand, product or service at hand. And while they might be right, if the non-company employee doesn’t get it, what good is it?

There is always something utterly ambiguous about a company. The owners, employees and their families are excited about the business model and what it stands for. The customers (kind of) know what the company does or offers. But somewhere along the way, we all get stuck either being on the inside looking or, or on the outside looking in. And while we may all be looking through the same window, what we see on the other side usually doesn’t come close to what the other people are seeing. Sound familiar?

I’d like to be as un-ambiguous as possible, so let me tell you a bit about MMI and our slogan – “Marketing That Matters” (sounds deep right?). I thought it was great when I first heard it – but that’s because I understand what it means. If you don’t, you might think we’re really full of ourselves, or a non-profit or charity, etc, etc. So what does it really mean? Here goes…

We contract with military bases to produce their base newcomer’s guides, directories and maps – important resources people PCSing, TDYing or visiting the base need. The guides have plenty of information about the base itself, but also about the community because, let’s face it, no one wants to spend their entire time on base.

So, businesses have the unique opportunity to market themselves in these publications – putting them in front of personnel at a time when they are most likely to need them and are ready to make purchases. In fact, new residents typically spend in 6 months what current residents spend in 2 years… Sounds pretty tempting to market to.

So that’s the “marketing”. Why it matters (aside from the business side of ROI) is that while the businesses who advertise within the base guides are increasing their visibility and business, they are helping to support and keep the guides running. With little to no budget for them, business sponsors are the only way we have been able to give the military personnel the resources they need for their bases since 1981.

Get it? Help build your business; help support the military base guides and directories programs – Marketing That Matters. Not to sound too cliche, but that’s a win-win.

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Celebrating 238 Years With A Bang

It’s the perfect way to celebrate another year of glorious independence, fought for and protected by our brave men and women of the U.S. Military. We get our family and friends together, most of whom are in a food coma from whatever delicious concoctions we cooked up on the grill, and make our way to our favorite spots. And then – we watch things blow up. In the prettiest, most artful way possible. It’s a tradition we all love and look forward to every year. But with all the different shows going on during the week leading up to the actual 4th of July, how’s a person supposed to choose? We’ve got you covered – Here are some of the best fireworks displays from around Florida, sure to be can’t-miss events:

Northwest Florida:

  • Pensacola – 25th Annual Sertoma’s 4th of July Fireworks

Starting in downtown Pensacola in Seville Square, the festivities kick off at 11 am on Friday, July 4th. With everything from a kid’s area with pony rides, to a hotdog eating contest, to live band performances – you and your family are sure to be entertained all day long. The largest fireworks show on the Gulf Coast begins at 9 pm over Pensacola Bay!

  • Destin – 4th of July Extravaganza on the Harbor

With events from Thursday, July 3rd – Saturday, July 5th, this event is so much more than just (awesome) fireworks. Happening at Harborwalk Village, get in the spirit on Thursday with the Red, White and Blue celebration. Continue the fun on Friday with the glamorous WWII throwback Victory Belles – and a patriotic fireworks show at 9 pm! Finish off the weekend with a FREE concert Saturday night!

  • Panama City Beach – Pier Park 4th of July Fireworks

One of many fireworks shows happening this week in the Panama City area, this one is sure to offer everything you are looking for! Events start at noon with a military flyover, and bands will be rocking all day until the fireworks show at 9 pm! With a location right on the water, where could you go wrong?

Central Florida:

  • Tampa – Hogan’s 4th of July Waterside Fireworks & BBQ

A bit different than the other events, this one, hosted by Hulk Hogan and Jimmy Hart, will be held on Hogan’s Beach in the Tampa Bay area. From 2 pm – 11 pm, live bands and Djs will be rocking, and some of the best BBQ in the area will be served up buffet-style! Stick around for the beautiful fireworks show, set to kick off at 9 pm. Adults are $15 presale, $30 at the door. Kids are free!

  • Kissimmee – Monumental July 4th Celebration

From 5 pm – 9:30 pm, head to Kissimmee Lakefront Park for an evening of patriotic fun and a spectacular fireworks show! This fun-for-the-whole-family event features live music, a beer garden, food trucks and plenty of children’s activities. Admission is free!

  • Port St. Lucie – Baseball & Fireworks

If you want to throw a little competition into your day, then head down to Digital Domain Park for America’s favorite pastime. The St. Lucie Mets will take on the Fort Myers Miracle starting at 6:30 pm. Tickets are $8, and a can’t-miss fireworks show will follow the game!

South Florida:

  • Fort Myers – Freedom Fest Block Party

On Friday, July 4th, head down to the River District in Downtown Fort Myers for a patriotic block party to celebrate Independence Day! Starting at 5 pm, enjoy food, a craft beer tent, a kid zone, and five live music stages – including a performance by Rolling Stones tribute band, U.S. Stones. Fireworks are at 9:30 pm from the city pier.

  • West Palm Beach – 4th on Flagler

You won’t want to miss this FREE 16-minute display of the largest fireworks show in South Florida! Starting at 5 pm on Friday the 4th, join the fun on the waterfront of West Palm Beach for live music performances by The Lost Trailers and Ryan Star, a military salute, kid’s zone, and of course – FIREWORKS!

  • Key Biscayne – Parade & Fireworks

For some all-day fun, head down to 55th annual 4th of July parade on the key. The parade route runs from Harbor Drive to West Enid, and starts at 11 am. Bring whatever you’d like for a picnic in the park, kicking off at noon. Fireworks start at 9 pm!

Know of any different fireworks displays you think tops these? Let us know in the comments below!

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